The point of using is that has a more-or-less normal distribution of letters, opposed to using ‘Content here, content here’, making look like readable English.

Many desktop publishing packages and page editors now use their default model text, and a search for ‘‘ will uncover many sites still in their infancy.

Various versions have evolved over the years, sometimes by accident, sometimes on purpose (injected humour and the like).

Where does come from?

Contrary to popular belief, is not simply random text. has roots in a piece of classical Latin literature from 45 BC, making over 2000 years old.

Richard McClintock, a Latin professor at Hampden-Sydney College in Virginia, looked up one of the more obscure Latin words, consectetur.